Barilla's In Control

One of the most popular imported box-sold pasta is Barilla. I am writing about this particular brand because I thought it was interesting when I had seen Barilla being sold in the standas here in Rome. The company’s goal is to make cooking entertaining while sparking your curiosity to try to combinations. Pietro Barilla believed that cooking helps to develop strong relationships between family members, friends and even countries. No other company would know better about establishing a relationship than those of this family-run company. Since being produced in Parma, Italy in 1877, the owners and creators of Barilla have dedicated themselves to making a product with great flavor, convenience and highest quality standards. Pietro and his son Riccardo averaged 18 hours a day in a small kitchen making handmade fresh bread and pasta. Viela Barilla has been the location of the factory in Italy since 1907 where there are now being more than 4,000 tons of pasta made each daily. There are now 30 other locations where this respected company provides over 120 shapes and sizes. In 1996 Barilla earned the spot as the number one brand of pasta being sold internationally.

*Information provided by www.Barillaus.com